Elemental Essence

tierra

eau de toilette

A signature fragrance from Craft Contemporary, the first of the Elemental Essence Collection created for The Egg and The Eye Shop.

Notes: Earth, Carrot Seed, Dry Woods, Wet Plants, Vetiver, Smoke.

Developed in partnership with the Institute of Art and Olfaction and created by master perfumer Saskia Wilson-Brown, tierra was inspired by the exhibition and curatorial vision of Craft Contemporary's Senior Curator Frida Cano. As the inaugural scent in a four-part series exploring earth, water, air, and fire, it invites you to experience craft through one of our most evocative senses: smell.

More than a fragrance, tierra reflects Craft Contemporary's ongoing exploration of the natural elements and their relationship to contemporary craft, sustainability, accessibility, and our shared connection to the rhythms of the Earth.

Whether used as a personal fragrance or a room spray, tierra offers a lasting sensory connection to the tierra exhibition and the Museum's belief in the transformative power of craft.

*Note: this item is not returnable.

Saskia Wilson-Brown was born to Cuban British bohemians in San Francisco and raised between California and Paris. In addition to founding the Institute of Art and Olfaction, she is also its Executive Director. She is the producer and host of a radio show-turned podcast, Perfume on the Radio, which premiered on Los Angeles’ Lookout FM in 2020. Her book, The Cultures of Perfume: Scents that Shaped History, is published by D.A.P. and will be available for purchase through The Egg and The Eye Shop at Craft Contemporary in November, 2026.

Frida Cano is an emerging Mexican artist and curator, whose deepest interests lie in the reevaluation of history and culture through historically silenced voices. In the context of all her work, she hopes to change the world from within. Cano aims to witness and creatively analyze social realities to find the imaginative pulse beyond everyday routine. As a curator, artist, and scholar, she questions whether Latin American and Indigenous artists’ reevaluation of failure could be an answer to the long list of crashes, disappointments, and bankruptcies –the so-called “unsuccessful” events– that have characterized her culture’s history. As a cultural producer, she shows how contemporary Latin American and Indigenous artists employ these inherited strategies in artwork that has relevance for an ever-evolving and chaotic world.