The Hidden Life of Clothing
By Rachel Worth
Since the democratization of the clothing industry in the early 19th century, buyers have become increasingly disconnected from the creative and human aspects of clothing production. Arguably, clothing is now valued less for its aesthetic qualities or because of the hours spent in its making, but more for the extent to which it serves current 'fashion'.
In a climate of increasing anxiety about the environmental and social impact of the contemporary global fashion industry, Rachel Worth suggests that, rather than seeking solutions only in the present, looking to history can assist in understanding better the challenges consumers face today in making decisions about the contents of their wardrobes, which, in turn, will impact on the nature of the future global fashion industry. She does not seek to offer simplistic historical solutions to contemporary problems, but explores ways in which it might be possible to bridge divides between knowledge of the past, current individual choices, and possible directions for future action.
The more we know about our clothes, the less likely we will wear an item of clothing only a few times before replenishing it with newer purchases that are 'on trend'. By taking ownership of our personal clothing choices rather than feeling pressured to respond to sophisticated marketing and to 'influencers', this book suggests how we might rethink our wardrobes in philosophical and practical ways to create a sense of order and beauty in our lives and to wrest control back from the increasing chaos of seemingly endless choice that perpetuates unsustainable, impersonal and fast fashion.
Rachel Worth is a Professor of History of Dress and Fashion at the Arts University Bournemouth, UK.